How Millennials are Changing Healthcare
Millennials are the largest living generation in the United States and they are having a major influence on the healthcare industry. The outlook and lifestyle of millennials don’t line up with traditional healthcare delivery which means healthcare is going to either have to adapt or be left behind. Here are some ways millennials are changing the way healthcare is being administered.
- Instant Care
Millennials have been labeled as the “drive-through generation” because they want quick access to healthcare. While older generations see their primary care physician for non-emergency health concerns, millennials see them as their last option. Instead, they prefer to use retail clinics and acute care clinics where they can get fast and efficient healthcare only when they need it.
- Telemedicine Adoption
Millennials like the idea of telemedicine since they regularly use video chat in their lives for both social and professional needs. Telemedicine is now giving the ability to book a doctor’s appointment and even see a doctor right from your phone. The growth of remote appointments has skyrocketed in the past few years and it seems as though this technology is only going to get more popular in the future.
- They Listen To Other Patients
Word of mouth is important to millennials, they listen to other patients when it comes to healthcare. A majority of millennials select their doctors based on referrals from family and friends. Millennials are more likely to choose their doctor based on online reviews of healthcare providers and hospitals. They are also twice as likely as other generations to act on medical advice they find on the internet.
- Estimates for The Cost of Medical Services
One trend that many healthcare providers didn’t see coming is the increased popularity of getting estimates for care provided among millennials. With out of pocket costs going up, millennials are requesting and receiving cost estimates more often than other generations before receiving medical treatment. The one downside of this new trend is that healthcare costs are still coming in above the estimates given, so it’s not a perfect system.
Millennials with technology at their fingertips will likely be demanding change in the patient experience. Will the healthcare industry be ready?