The movement of Telehealth
“Blue Cross and Blue Shield of Alabama resisted paying for most telehealth services for years after their introduction. The insurer, which holds a near-monopoly of the state’s commercial market, had cost concerns about the still-evolving technology that electronically connects patients with doctors and other clinicians.” said Bob Herman.
As Telehealth evolved it became more clear what was needed to continue to grow in such a high demand market. There wasn’t even a clear definition of what qualified as a telehealth visit.
Should doctors submit a telehealth claim for every patient phone call? Should real-time video visits be the primary catalysts for payment? Should telehealth be used mostly for primary-care treatments such as ear infections and colds? Should it include more specialized care like psychiatry? (Reference- http://www.modernhealthcare.com)
As we look ahead toward the future Insurance companies are now recognizing the growing market and in fact allowing these visits to be covered under their insurance plan.
There are still many questions ahead but with time, will come answers.
To read more about the growing market in Telemedicine and how insurance companies are handling these changes please go to: http://www.modernhealthcare.com/article/20160220/MAGAZINE/302209980